The main problem areas that Doran focuses on are Money management and Planning. It would be interesting to reflect on how the lack of a well defined Theory of Business (TOB) must have affected Sassy Scrub’s failure. Looking at the circumstances under which the company originated, it is hard to believe that it had a…
Put myself back to when Peggy Piontkowski first created Sassy Scrubs. If she would have done a SWOT analysis, what might she have listed in each category (S, W, O, and T)? Quoting from an internet resource, about the circumstances in which Piontkowski started Sassy scrubs – Her daughter wanted a better scrub suit for…
Barnes and Noble’s Response: Barnes and Noble had started studying online business during late 1994. It was not in response of Amazon.com’s going online that they thought about doing online business. Their mission in starting online book retail was clear – To leverage Barnes & Noble brand name online. They soon realized the substitute threat…
Traditional book selling and Online book selling – Comparing a customer’s willingness-to-pay for books supplied in these two business models. (i.e. Do they expect to pay less online? Why? What else do they expect from each method?) The major differences between the customer’s willingness-to-pay in traditional book selling and its online version can be analyzed…
Separation of Stores and Online Operations for Barnes and Nobles: Was this a good idea?? What was its intent and did it work?? The case study of Barnes and Noble would show that they split their operations into existing traditional and online bookstore, during Spring 1997. As the history states, the intent was two fold…
Price cuts are market strategies that companies introduce when they enter into competition. Barnes and Noble’s and Amazon.com’s case was no different. As seen from the case study, Barnes and Noble introduced deep discounts of 30% on hard-covers and 20% on paperbacks, same as that of Amazon.com, to pose direct threat to online sales. Responding…