Theory of Business (TOB) – What is it? Explained with case study of Sassy Scrubs
The main problem areas that Doran focuses on are Money management and Planning. It would be interesting to reflect on how the lack of a...
SWOT -Putting yourself back to when Peggy Piontkowski first created Sassy Scrubs
Put myself back to when Peggy Piontkowski first created Sassy Scrubs. If she would have done a SWOT analysis, what might she have listed in...
Assess Barnes and Noble’s response to the substitution threat from Amazon. How did Amazon respond in turn, and to what net effect?
Barnes and Noble’s Response: Barnes and Noble had started studying online business during late 1994. It was not in response of Amazon.com’s going online that...
Traditional bookselling and Online bookselling – Comparing a customer’s willingness-to-pay
Traditional book selling and Online book selling – Comparing a customer’s willingness-to-pay for books supplied in these two business models. (i.e. Do they expect to...
Separation of Stores and Online Operations for Barnes and Nobles
Separation of Stores and Online Operations for Barnes and Nobles: Was this a good idea?? What was its intent and did it work?? The case...
The Price Cut in amazon.com: Was this a good idea? What was its intent and did it work??
Price cuts are market strategies that companies introduce when they enter into competition. Barnes and Noble’s and Amazon.com’s case was no different. As seen from...