Influencing Problem recognition of customers

The consumer can be influenced by exposing him to some stimuli that makes him realize about his potential need or desire for something. A good method will be to expose him to some sort of advertisement. For example as a marketing manager of a ABC company that produces dandruff
remover shampoos, I will work on collaborating with Wal-Mart to display multimedia advertisement on the TV terminals at the cash counter, showing how a person is greatly satisfied and relieved by the use of ABCshampoo.

Research Reference:

1. Williams C. (2007). Management (4th ed., ). Thomson South Western.

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