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Preparing Marketing Plans – Sample one for Amazon.com – A handy tool for strategic IT managers

Overview Amazon.com offers Earth’s largest selection of online products. Being the #1 online retailer, it offers the most advanced and innovative ways of e-commerce that is capable to continuously deliver fastest, reliable, cheapest and most user-friendly online shopping experience for the customer. Marketing Strategy Focus and Market Segments Company’s mission is to become extremely customer-centric…