Bertelsmann AG is the largest media and entertainment group in Europe and the second largest in the world to U.S. based Time Warner, Inc. Bertelsmann has operations in over 40 countries, primarily in North America and Europe. Bertelsmann’s Theory of Business is to provide information, entertainment and media services to inspire people’s daily lives, make…
Case Study: Opportunity A: Your bank is looking at an optical character recognition (OCR) system to further automate the check processing function. Check processing is a time sensitive function. If outgoing checks miss daily clearing deadlines, the bank looses use of the money for one day. Since your bank clears over one million checks per…
Overview Amazon.com offers Earth’s largest selection of online products. Being the #1 online retailer, it offers the most advanced and innovative ways of e-commerce that is capable to continuously deliver fastest, reliable, cheapest and most user-friendly online shopping experience for the customer. Marketing Strategy Focus and Market Segments Company’s mission is to become extremely customer-centric…
All organizations strive for excellence. The Theory of Business (TOB) of any company is considered the deciding factor, which determines the degree of excellence and ultimately defines the fundamental assumptions that the business is built on. The main thought process that leads to a well-defined TOB is an organization’s own experience and its openness to…
Its my pleasure to introduce you to the emerging world of m-commerce and how your company can take a competitive edge by harnessing this technology towards effective information management. The industry has already seen a huge shift towards increasing end user value by enabling commercial transactions such as comparison shopping and directory services via handheld…