The core idea of this article is to comtemplate on a most commonly discussed topic – Does making documents accessible over the web eliminate the need for printing documents? Here is the answer which you may not find in other all articles. This is an interesting question! The answer is NO. The very simple explanation…
Barnes and Noble’s Response: Barnes and Noble had started studying online business during late 1994. It was not in response of Amazon.com’s going online that they thought about doing online business. Their mission in starting online book retail was clear – To leverage Barnes & Noble brand name online. They soon realized the substitute threat…
Traditional book selling and Online book selling – Comparing a customer’s willingness-to-pay for books supplied in these two business models. (i.e. Do they expect to pay less online? Why? What else do they expect from each method?) The major differences between the customer’s willingness-to-pay in traditional book selling and its online version can be analyzed…
Separation of Stores and Online Operations for Barnes and Nobles: Was this a good idea?? What was its intent and did it work?? The case study of Barnes and Noble would show that they split their operations into existing traditional and online bookstore, during Spring 1997. As the history states, the intent was two fold…
Price cuts are market strategies that companies introduce when they enter into competition. Barnes and Noble’s and Amazon.com’s case was no different. As seen from the case study, Barnes and Noble introduced deep discounts of 30% on hard-covers and 20% on paperbacks, same as that of Amazon.com, to pose direct threat to online sales. Responding…
Since 2000, the competition between http://www.amazon.com/ and www.barnesandnoble.com/ has become intense with the entrance of competitors such as Borders and Books-A-Million Inc. Currently, as per the last traded values – 60.60 & 40.77 (Yahoo! Finance, 2007, April 27) and customer ratings – 97% & 92% (BizRates.com, 2007, April 27) , Amazon is ranked #1 in…