“Cognitive Dissonance” and how to ease it
Cognitive dissonance is an insecure feeling, or lingering doubts, consumers sometimes have after making large purchases. One way to reduce Cognitive dissonance (CD) is to...
Influencing Problem recognition of customers
The consumer can be influenced by exposing him to some stimuli that makes him realize about his potential need or desire for something. A good...
Market segmentation
Market segmentation is the process of separating the varied market into segments, each of which has similar characteristics. For example, a cosmetic company may segment...
Simple NPV & ROI calculation (Example 001)
Case: A company invests $15000 and receives a $11000 cash benefit at the end of the first year and a $12100 cash benefit at the...
“Not only is shopping melting into everything, but everything is melting into shopping”
“Not only is shopping melting into everything, but everything is melting into shopping” (The above sentence is taken from the referred article) The article ‘The...