Month: January 2010

Technology Cycles and Innovation

Technology cycles and innovation are two useful phenomena that can be used to explain how competitive advantage of companies can be maintained over time. Technology...

Costs and Benefits of Planning

Planning has advantages as well as disadvantages. This means that even though planning aids in improving organizational and individual performance, it might not work very...

“Cognitive Dissonance” and how to ease it

Cognitive dissonance is an insecure feeling, or lingering doubts, consumers sometimes have after making large purchases. One way to reduce Cognitive dissonance (CD) is to...

Market segmentation

Market segmentation is the process of separating the varied market into segments, each of which has similar characteristics. For example, a cosmetic company may segment...

Accounting Vs Financial Management

Accounting can be considered as an information system that provides various tools to summarize financial performance or economic activities of an individual, family, organization or...

Process Control and Process Improvement

Process Management has its relevance when managers begin to conceptualize business activities as interdependent processes instead of functions and tasks. The basic requirement towards effective...

Managers and their focus on diverse work force

Managing diverse workforce is a crucial skill for a manager since there exists both surface level (demographic, cultural and language) and deep level (personal differences...